HomeCrypto NewsMetaverseStarbucks to enter business in Metaverse in 2022

Starbucks to enter business in Metaverse in 2022

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Starbucks is about to enter the metaverse. The CEO didn't reveal much, but they should be ready this year.

On April 4, the billionaire and CEO of Starbucks, Howard Schultz, has announced that the company is planning to enter the business NFT before the end of 2022. This news was confirmed by the company itself a few hours later.

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Although Schultz did not provide an exact date when the company will move into the NFT world, he assured that "before the end of the year".

During his speech, Schultz asked the audience how many had heard of NFT. He also asked how many of them were involved in the NFT or engaged in investing in the NFT.

Schultz explains that the ecosystem is nascent and that Starbucks has the best tools and collections to move into this new ecosystem.

“If you look at the companies, the brands, the celebrities, the influencers trying to create and sell the NFT platform, I can't find any of them that have the wealth of assets that Starbucks has. yes, from collectibles to the entire corporate heritage. ”

Appointment of Schultz as CEO of the company could bring a Starbucks more friendly with electronic money.

Starbucks is not just a beverage brand but a company with a long tradition, they have a history and collectibles found around the world that digital artists cannot compete with. .

That means, if this company is determined to do it, they can create an NFT market biggest In the world.

And when they partner with other brands in the industry, such as Coca-Cola, Budweiser or Pepsi-Cola, the business opportunity can be huge, these brands can delight their consumers by collectibles like cans, bottles and special editions of favorite drinks.

Starbucks' valuation is about 96,7 billion dollars, while that of OpenSea, an NFT marketplace founded in 2017, has surpassed 13,3 billion dollars. So it's no surprise that big companies want to start investing in this new technology.

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