UAE's Largest Airline, Emirates, Accepts Bitcoin Payments

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Emirates reveals plans to accept Bitcoin payments, while continuing to research NFT, metaverse.

The United Arab Emirates (UAE) flagship airline, Emirates Airline, is poised to enter the digital asset space by leveraging crypto, NFT, and the metaverse.

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Report said, this is part of the strategy “connect with customers in a faster and more flexible way”.

Emirates will begin its foray into the crypto industry by introducing Bitcoin as a payment method. The company will also add NFT collections on its website for trading. 

Adel Ahmed Al-Redha, the CEO, said the main goal behind the move is to build apps to track different customer needs. 

He also explained that the airline will leverage blockchain technology to track aircraft records.

A month ago Emirates disclosure that it plans to roll out NFT and experiences in the metaverse to its customers and employees. Previously, the company explained that the use of the digital asset space is in line with the UAE's vision of the digital economy.

Sharing the same view, Sheikh Ahmed bin Saeed Al Maktoum, President and CEO of Emirates Airline and Group, also confirmed that the company has applied innovative technologies to enhance business processes, improve operations take care of customers as well as improve the skills and experience of employees. 

The airline also said it will continue to work with industry partners to promote Web3 while recruiting new talent for its upcoming initiatives.


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